12-week coaching program

Get the personalized help you need with your cleaning business.

I personally review and get to know your company and give you my recommendations, as a million-dollar cleaning business owner and marketing and luxury brand specialist.

Get 10 weekly lessons (+ assignments) to help you learn and develop expert biz strategies.

Together we will plan and implement dazzling changes to your business.

Let's sparkle together!

Join me for 12 weeks of intimate, personalized coaching. Questions? Email me katie@glistenacademy.com.

All Lessons

Lesson 1: 10 Rules To Follow When You Want to Dazzle

  • A Clean House is Essential
  • YOU Are Your Business
  • Remove Emotions
  • Do the Opposite
  • Pursue Perfectionism
  • Always Charge More
  • Select Your Clients
  • Put Your Business First
  • Be Cool
  • Be the Expert

Assignment #1: Fill out the cleaning business owner questionnaire with your website, social media accounts, business plan, and any other assets you'd like me to evaluate and you'll receive your personal business evaluation from me within 10 days.

From Dull to Dazzling Lesson #1
From Dull to Dazzling Lesson #2

Lesson 2: How to Make and Manage Money with Your Cleaning Business

  • Owner's Income ($$$)
  • Business Budgeting
  • Pricing Your Fabulous Services

  • Strategies to Raise Your Rates

  • Dazzling Upsells and Extras
  • 
Contracts
 to Clinch Big Sales
  • Cashflow and Money Management
  • 
Your Expensive Staff
  • 
Saving Money on Products and Equipment

  • How to Offer Discounts
 Without Doing Any Damage
  • Investing in Marketing
 and Advertising

Assignment #2: Money Worksheet

Lesson 3: Branding Basics

  • The Glisten Essentials of Branding 
  • Top 5 Branding Mistakes
  • Dazzling Visual Identity
  • Professional Photos and Imagery
  • Stunning Website and Social Media
  • Glam Printed Materials
  • Branding Products
  • Resources to Help You Sparkle

Assignment #3: Branding Worksheet

From Dull to Dazzling Lesson #1
From Dull to Dazzling Lesson #4

Lesson 4: Hiring Cleaners

  • The Secret to Finding Great Cleaners
  • The Job of a Professional Cleaner
  • How to Write Job Ads
  • Pre-Screening Candidates
  • Effective Interviews and Auditions
  • Job Offers and Official Hiring Steps
  • Dazzle at Staff Orientation

Assignment 4: Revamp Your Hiring Process

Lesson 5: Managing Cleaners

  • Your role as their leader
  • Orientation and pre-training
  • The career of cleaning consultant
  • Training professional cleaners
  • Communicating with your staff
  • Giving feedback - good and bad
  • Professional cleaner certification
  • Staff meetings and events
  • Bringing out the best in your people
  • Evaluating performance and conducting formal reviews
  • Sharing feedback and reviews
  • Terminating employment
  • Your job isn't over when theirs is
  • Issues you may encounter
  • Advanced management training

Assignment #5: Management Worksheets

From Dull to Dazzling Lesson #1
From Dull to Dazzling Lesson #6

Lesson 6: Premium Services & Couture Cleaning

  • Elite essentials
  • Managing high-profile clients
  • Strategies to make more money at every appointment
  • Luxe services your clients will adore
  • VIP subscription plans for elite clientèle
  • Marketing your couture services

Assignment 6: Design Your Premium Services

Lesson 7: Client Relationships

  • Understanding Your Clients
  • Dazzling Introductions
  • Engaging and Impressing
  • Lifelong Loyalty & Obsession
  • What to Do When Things Go Wrong

Assignment #7: Client Relationship Strategy Worksheets

From Dull to Dazzling Lesson #1
From Dull to Dazzling Lesson #6

Lesson 8: Marketing & Sales

  • Glisten Marketing Essentials
  • Couture Content Creation
  • Websites that Dazzle and Deliver
  • Sparkling Emails that Sell
  • Social Media Secrets
  • Expert Influencer Strategies
  • Accelerate with Contests and Collaborations
  • Live Events and More Ideas!
Assignment 8: Create Your Dazzling Marketing Plan

Lesson 9: Goals that Glisten

  • What Do You REALLY Want?
  • Design Your Lifestyle
  • 1-Day Glisten Makeover
  • 1-Week Glisten Makeover
  • 1-Month Glisten Makeover
  • 1-Year Glisten Makeover

Assignment #9: Goals that Glisten Worksheets

From Dull to Dazzling Lesson #9

Let's sparkle together!

Join me for 12 weeks of intimate, personalized coaching. Questions? Email me katie@glistenacademy.com.

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